Our Strategy

JIARUN SPECIAL STEEL is striving to become the global benchmark in value creation and corporate citizenship in the steel industry.

We aim to develop long-term partnerships with customers in our chosen markets by unlocking the potential of steel. We seek to create innovative products and services to help our customers overcome their challenges and be more successful in their markets.

We do this in a responsible way. Nothing is more important than the safety of the people who work on our sites. But we also act responsibly towards the environment and the communities we operate among.

We have five strategic priorities: Customer Focus, Innovation, Operational Excellence, Responsibility and People.

Customer focus

• We are investing in projects to improve our product mix and service offering and we are transforming our internal supply chain to improve customer service levels
• Our teams work closely with customers to understand their needs which dictate our production, supply chains and delivery activities

Innovation

• We are pursuing a strategy of market differentiation, which involves the proportion of differentiated products and services in our sales – products and services
• We conduct research programmes aimed at developing cutting-edge manufacturing and product technology and at improving the sustainability of steel products through their life cycles
• We seek to work as closely as possible with our customers to develop the new products and services they need to succeed in their own markets, believing that we succeed if our customers do

Responsible behaviour

• We act responsibly towards the environment in all our activities, focusing on sustainable raw materials usage, water and energy conservation, waste utilisation, emissions reduction and land reclamation
• We support the development of breakthrough technologies to deal with the challenge of carbon emissions

Personnel

• The safety of our employees is our number one priority
• We engage our employees and develop their capability through training
• We foster teamwork, nurture talent, enhance leadership capability and encourage our employees to act pace, pride and passion
• Providing a safe work place. Respecting the environment. Caring for our communities we belong to.